Toyota TRD Family Shots
Commissioned by Toyota México and Agencia Ferrer, this campaign showcases the TRD lineup—Tacoma, 4Runner, and Tundra—through fully CGI environments and high-fidelity digital twins.
Four key visuals were created: two beauty shots and two rolling shots, capturing the power, design, and dynamic spirit of the TRD family.
A Tribute to Power, Heritage, and Performance
Built for those who push limits, the Toyota TRD lineup—Tacoma, 4Runner, and Tundra—embodies the brand’s most rugged, off-road-ready DNA. To bring this spirit to life, Toyota México and Agencia Ferrer commissioned a full CGI campaign combining high-precision digital twins with cinematic visual storytelling.
Through four key visuals—two beauty shots and two rolling shots—this project captures the TRD essence in cinematic off-road spirit. More than a visual showcase, it's a crafted digital journey into the terrain-defying power and unity of the TRD family.
Full CGI Production
Digital Twins
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Precisely Crafted, Gorgeously Executed.
Our team meticulously modeled each TRD vehicle from the ground up, ensuring absolute fidelity to the Mexican-market versions of the Tacoma, 4Runner, and Tundra.
Every detail was carefully replicated—from the signature red TRD suspension and unique rims, to logos, textures, and proportional accuracy. The result: digital twins engineered to match the real vehicles with uncompromising precision.
MAX DETAIL
Digitally Imagined, Geographically Rooted.
Imagination lets us build worlds from scratch—but grounding them in real landscapes makes them believable. For this project, every environment was crafted exclusively for the client, inspired by iconic Mexican geographies such as lush forests and the arid terrain of Baja California.
We began with AI-driven concept explorations to define light, mood, and camera language. These visual studies became the foundation for building fully CGI scenes—designed with cinematic depth and tailored to highlight the TRD lineup in natural, yet entirely digital landscapes.
Scope
- Creative Direction
- Digital Twin Modeling
- Scene Building
- Rendering
- Post Production
- AI Enhancing
This four-image series was rendered at an ultra-high resolution of 10K x 10K in square format—ensuring maximum adaptability for both horizontal and vertical outputs.
Bringing together three TRD models across multiple locations would traditionally require a high-complexity, high-cost production. With full CGI, we enable a smarter, more flexible approach—creating stunning, hyper-real visuals remotely, without compromising quality or authenticity.
At Automotive Fantasy, we’re proud to help our clients explore bold ideas without limits. CGI allows us to turn imagination into image—safely, efficiently, and creatively. In a world where fantasy meets precision, we believe the future of content creation is already here.
