International 2024 CGI Content
Entrusted by Puhy Photography, we delivered cutting-edge CGI content for International Trucks’ electric truck line—an icon of the American trucking industry.
CGI and EV: A Global Revolution
International Trucks stands as a symbol of reliability and innovation. This project marks a turning point in their legacy, unveiling the next generation of sustainable transport solutions. With the electric truck market set for explosive growth—driven by technological breakthroughs, regulatory pushes, and a global shift toward sustainability—this is more than just a launch; it's a leap into the future. The market is projected to grow at a CAGR of over 15% from 2024 to 2032, underscoring the critical timing and massive potential of electric vehicles.
“Automotive Fantasy's integration of CGI technology in generating truck imagery has fundamentally broadened my spectrum of possibilities for approaching commercial photography, opening up new and cutting-edge opportunities.”
Joseph PuhyPhotographer & Creative Director
We guided Puhy throughout the process, allowing his creativity to flow seamlessly.
On one front, we developed the complete animation, while also delivering high-fidelity 3D renders for Puhy to pass on to Brian Bird, a renowned digital artist from California and part of Puhy’s team, who executed the final integration, look, and color correction.
We crafted precise scenes, refining angles, lenses, and mood.
CGI offers unparalleled control and creative freedom, allowing us to explore every angle and detail within a scene. It empowers us to experiment, refine, and push boundaries until we achieve the perfect result.
Joseph Puhy also photographed real-life characters, which were seamlessly integrated into the graphics by Brian Bird, adding a dynamic layer of realism to the final production.
