Tacoma 2024

We were entrusted by Ferrer agency to elevate the 2024 Toyota Tacoma launch. Using advanced CGI and HDRI domes, we crafted detailed 3D models seamlessly integrated with real backgrounds, creating captivating "Hero" and dynamic "Running Shot" scenes with stunning realism.

A Landmark Project

The Toyota Tacoma holds immense significance for Toyota Mexico. Since 2005, the Baja California plant has been the birthplace of this renowned pickup, consolidating Mexico as the home of the Tacoma. This plant manufactures all units sold in the local market, as well as those exported to the United States and Canada. Our innovative approach not only highlights the Tacoma's legacy but also underscores its importance to Toyota Mexico.

“We are very grateful for this project. Congratulations on all the effort, dedication, and talent put into it. The result speaks for itself.”

Enrique "Kike" MartínezGroup Creative Director @ Ferrer

A Journey of Precision and Innovation

To bring the 2024 Toyota Tacoma to life, we embarked on a meticulous creative journey. We began by crafting a detailed 3D model of the truck, ensuring every nuance was captured with precision. Our team then scouted and selected real photographic backgrounds that would perfectly complement the Tacoma.

Using "clay visualization" — a white preview of the car — we allowed for easy client approvals, making sure everyone could visualize the final outcome. Next, we applied realistic HDRI dome reflections to integrate the 3D model seamlessly with the chosen backgrounds. Finally, we polished the images with meticulous retouching and post-production work.

This streamlined and thoughtful approach ensured that the 2024 Tacoma was presented with stunning realism and impact, embodying our commitment to excellence and innovation.