Yaris Sedan HEV

Commissioned by Toyota México and Agencia Ferrer, this project supported the launch of the new Yaris Sedan HEV—Toyota’s latest addition to its Beyond Zero hybrid line. To communicate its identity with clarity and precision, two full-CGI key visuals were developed, each crafted to highlight the vehicle’s efficiency, modernity, and urban purpose.

YARIS SEDAN HEV | Hybrid Precision in Full CGI

The Yaris Sedan HEV enters the Mexican market as part of Toyota’s Beyond Zero lineup—designed to deliver efficient, modern urban mobility. To support its launch, Toyota México and Agencia Ferrer commissioned a full-CGI development of two hero visuals, each focused on expressing the vehicle’s hybrid identity with clarity and control.

  • Hero Clean Scene – a minimalist, high-key environment emphasizing efficiency, purity, and design precision.

  • Mexico City Scene – an elevated-road urban setting reflecting real mobility within the context of CDMX.

Both visuals combine digital-twin accuracy with purposeful visual design, reinforcing the Yaris Sedan HEV as a smart, contemporary solution for everyday mobility.

Custom Digital Twin for Mexican Market

Hero Minimalist Scene

A clean, high-key platform with controlled directional light. This visual communicates efficiency, modernity, and the hybrid identity.

Limitless Locations Always On Brand

Urban Mexico City Scene

A CGI environment inspired by elevated roads in CDMX, emphasizing real-world usability and contextual relevance for the Mexican market.

Precisely Crafted. Purposefully Focused.

 

This project highlights how full-CGI production enables controlled, high-fidelity visuals without the limitations of physical shoots. Through digital-twin accuracy and disciplined visual design, AF produced two hyper-realistic hero images that position the Yaris Sedan HEV as a clean, efficient, and modern member of Toyota’s hybrid lineup in Mexico.