Commissioned by Ferrer, Toyota’s agency in Mexico, the Toyota Yaris GR 2025 launch required visuals that captured the raw essence of rally racing while delivering unmatched technical precision and stunning visual quality. As a key project for the brand, it demanded a meticulous approach to showcase the vehicle’s dynamic performance and cutting-edge design.
Developed by Gazoo Racing, the Toyota Yaris GR bridges the gap between the adrenaline of WRC rally racing and everyday driving. With its all-wheel drive, powerful engine, and aerodynamically optimized design, it has become an icon in the compact sports car segment.
Recognizing this, Toyota Mexico emphasized the importance of delivering top-tier visual content that not only reflects the vehicle’s precision and performance but also retains the excitement inherent in its rally heritage.
”From the start, we achieved excellent results thanks to their clear communication. Throughout the production, we collaborated closely, and all our feedback was promptly and effectively addressed. JP and the Automotive Fantasy team’s attention to detail and commitment to quality made the final product truly exceptional.
Arlene EspinosaArt Director @ Ferrer Advertising
We presented a selection of photographic backgrounds to Ferrer, allowing them to choose the most suitable options for the campaign strategy. Once selected, we overlaid the vehicle in a clay render to facilitate a clear and structured approval process with the client.
This clay and background preview workflow provides a sense of confidence and transparency, ensuring that the only «surprise» in the final delivery is an outcome that exceeds expectations—an approach highly valued by clients.
For this project, our team meticulously developed accurate materials and paint finishes, ensuring that the final visuals feel both realistic and natural.
