Tacoma HEV 2024

We were entrusted by Ferrer agency to elevate the launch of the 2024 Toyota Tacoma HEV. Using advanced CGI and HDRI domes, we crafted detailed 3D models seamlessly integrated with real backgrounds. The result was three high-resolution images showcasing the Tacoma HEV in remote locations, illuminated by the intense light of aurora borealis, with stunning realism.

The Marvelous Tacoma HEV 2024: A Mexican Pride

The Toyota Tacoma HEV is a significant addition to Toyota Mexico’s lineup. Manufactured at the Guanajuato plant, this hybrid model combines a 2.4-liter gasoline engine with an electric system, delivering 326 hp, 465 lb-ft of torque, and 12.9 km/l efficiency—built for adventure, from city streets to the Baja 1000 Rally.

To capture its essence, we developed high-end CGI visuals, blending 3D models with real backgrounds under the aurora borealis. Precision and realism are key in showcasing Toyota’s innovations—because every great launch deserves images that match its impact.

We selected real photographic backgrounds that complemented the Tacoma and added northern lights to the skies, creating an aurora borealis effect.

This added a distinctive, electric blue tone to the images, aligning with Toyota’s hybrid electric vehicle (HEV) graphic line.

The result was three high-resolution images in a square format, showcasing the Tacoma HEV in remote and mountainous locations. Two images were static graphics, while one was a dynamic graphic showing the Tacoma traversing mountains with northern lights in the background.

These images were crafted with intense colors and rich details, presenting the vehicle with stunning realism and impact.

Enough Talk. Let’s Craft the Unthinkable.