iPhone + Gen AI
For the iPhone + Gen AI case study, we used AI-driven upscaling and character generation to turn a simple iPhone shot into a high-end, hyper-realistic visual, highlighting the power of generative AI to enhance and elevate everyday imagery
While riding in the backseat of an Uber through Santa Fe, Mexico City, JP spotted an elegant Volvo parked beside a sleek, geometric architectural wall. Without hesitation, he grabbed his iPhone and captured the scene.
The shot looked promising from the start, and we immediately saw its potential. That’s why we decided it was the perfect opportunity to put our proprietary AI workflow to the test.
We upscaled the original iPhone shot with Gen AI to enhance details and resolution. Then, we generated and integrated an AI character aligned with Volvo’s brand.
A second round of upscaling enriched realism, and final Photoshop touches delivered a polished, commercial-grade asset.
We live in disruptive times, where technology evolves at a pace that’s hard to keep up with, that is why our approach is focusing on selecting and implementing the best tools to deliver real, smart solutions.
