Ford Escape Hybrid 2021

In collaboration with BBDO and represented by the Mexican production company Revolver, we developed an innovative project for the Ford Escape Hybrid 2021 during 2021. Amid the COVID-19 pandemic, when outdoor production was limited, our team adapted by utilizing CGI technology to create three fully computer-generated images.

The Vision

The goal was to encapsulate the eco-friendly essence of the Ford Escape Hybrid, highlighting its advanced technology and commitment to sustainability. To achieve this, we created a setting of modern concrete geometries, adorned with hexagonal structures reminiscent of honeycombs. From these structures, green plants and leaves emerge, symbolizing the harmony between technology and nature.

The setting has a dreamlike quality, with openings in the constructions that offer views of a deep blue sky, as if situated at the top of a skyscraper. This ambiance creates a sense of height and freedom, blending elements of modernity and nature.

The Ford Escape Hybrid, in its sleek white color, was seamlessly integrated into this futuristic environment. Each image reflects the balance between innovative design and ecological awareness, showcasing the vehicle in a space that suggests sustainability and advanced technology.

This project not only demonstrated our ability to adapt to challenging circumstances but also underscored our commitment to creating impactful and meaningful imagery. The generated images captured the audience’s attention and highlighted the eco-friendly qualities of the Ford Escape Hybrid, contributing to BBDO’s marketing campaign with great success.