GWM - CGI AI Production
Commissioned directly by the Marketing team at GWM Mexico, this CGI + AI production introduces a streamlined, modern workflow. Using exact digital replicas developed by the AF team, we delivered six high-resolution visuals set in generative AI environments, along with seven fully CGI TVC closing shots.
GWM Enters a New Production Era
GWM enters Mexico with a disruptive hybrid and plug-in hybrid portfolio, combining advanced safety, technology, and a forward-looking brand vision.
The campaign was built on a progressive production model: precise 3D vehicle assets as a single source of truth, enabling a scalable and controlled CGI + AI pipeline.
AF developed six exact digital twins. Using 3D Keys, AI-generated environments were art-directed and translated into high-resolution assets—ensuring product accuracy and visual consistency at scale.
Full CGI Production
Digital Twins
DIGITAL TWINS
DIGITAL TWINS
DIGITAL TWINS
DIGITAL TWINS
DIGITAL TWINS
Precisely Engineered, Built for Scale.
Our team developed six GWM vehicles as fully accurate digital twins, ensuring absolute fidelity to their Mexican-market specifications.
Every detail was carefully reconstructed—from trims, materials, and badging to proportions and surface definition. The result: a reliable 3D foundation that guarantees product accuracy and enables scalable, high-performance content production.
Digitally Imagined, Locally Grounded.
Imagination enables speed—but grounding it in real locations builds relevance. For this project, six distinct environments were crafted to reflect Mexico’s diversity: from CDMX and Monterrey (with Cerro de la Silla), to jungle landscapes, Baja desert, and a high-speed airport runway scenario.
AI was used to generate and explore hundreds of location concepts—defining light, mood, and camera direction. Once approved, these scenes were upscaled to high resolution and rebuilt with exact 3D digital twins, ensuring full product accuracy.
Scope
- Creative Direction
- Digital Twin Modeling
- AI Concept Development
- High – Res Print Production
- CGI Animation
- VFX Simulation
All images were delivered at an ultra-high resolution of 9.6 K wide.
