Executive Creative Director Luis Casas Art Director Emmanuel Ortiz Account Supervisor Victor García Producer José Luis Gutiérrez
KIA Christmas 2024: Discover CGI Magic
This holiday season, KIA Mexico and Innocean partnered with Automotive Fantasy to create a magical campaign that invites everyone to experience the warmth and joy of Christmas, surrounded by innovation and elegance. Through state-of-the-art CGI, we crafted a serene, festive setting where the spotlight shines on KIA’s latest lineup in perfect harmony with the holiday spirit.
A Smart CGI Christmas with KIA & Innocean
KIA continues to shine as a leader in the Mexican automotive market, blending innovation with emotional storytelling. This special holiday project, created for KIA Mexico in collaboration with Innocean, brought the magic of Christmas to life through four hyper-realistic CGI images.
"Exceeding Expectations, Again."
«Our collaboration with AF exceeded all expectations, delivering an ultra-detailed scene, perfectly tailored to our vision. They demonstrated exceptional problem-solving skills, combining technical mastery with unparalleled customer service. If you’re looking for a fast, seamless, and stress-free process, AF is the best choice.»
Victor García, Account Supervisor for KIA @ INNOCEAN Worldwide
CRAFTING FANTASY
CRAFTING FANTASY
CRAFTING FANTASY
CRAFTING FANTASY
CRAFTING FANTASY
KIA Christmas 2024
Digital Freedom: Smart, Safe & Stress-Free Visual Production
As magical as Christmas. Our secure, real-time process ensures every detail is reviewed and perfected along the way. Fast, precise, and high-impact results—completely stress-free.
The entire setting was modeled from scratch, ensuring an unparalleled level of customization and detail.
From the loft’s intricate architectural features to the smallest festive elements, every aspect was designed to embody the holiday spirit while meeting the agency’s precise vision.
The Concept
At the heart of this project lies a meticulously designed two-story minimalist loft—a custom creation that blends wooden planks and concrete for a modern yet inviting aesthetic. This home sits on an expansive green lawn, surrounded by lush trees, evoking tranquility and warmth.
A central Christmas tree, adorned with sparkling ornaments and surrounded by wrapped presents, sets the tone of celebration. Nearby, a cozy firepit with chairs creates an intimate space, as if Christmas itself is calling you to gather.
In this idyllic scene, KIA’s vehicles are seamlessly integrated, becoming part of the story. This vision is brought to life through four hyper-realistic final graphics, including a lineup family shot and individual portraits for each model.
The Workflow
Automotive Fantasy’s innovative workflow ensures efficiency and precision in every detail:
- Custom Scene Design: Fully customizable environments refined to match the campaign’s vision.
- CGI Expertise: A 3D duo using Blender and its Cycles engine delivered unmatched detail with speed and efficiency, combining architectural and automotive specialization.
- 9.6K Renders: High-resolution 9.6K x 9.6K square renders for maximum adaptability and clarity.
- AI Refinements: Advanced techniques enhanced textures and realism.
- Specialized Post-Production: With over 12 years in advertising, our process delivers bold, high-impact colors for visually stunning automotive imagery.
The Visuals
- Lineup Family Shot:
A dynamic group shot featuring the Sportage (white), K3 (blue), Sonet (red), and Seltos (white). These vehicles stand proudly against the picturesque backdrop of the house, tree, and serene lawn, embodying sophistication and innovation. - Seltos:
Framed with the house and festive ambiance behind it, the Seltos radiates a sense of boldness, perfectly complemented by the peaceful holiday atmosphere. - Sonet:
Positioned just outside the house, this vibrant model exudes charm and confidence. The interplay between the vehicle and the architectural details emphasizes its dynamic spirit. - K3:
Captured with the minimalist house and the glowing Christmas tree in the background, the K3 shines in a setting that symbolizes elegance and celebration.
The Result: Christmas with KIA
This campaign highlights KIA’s commitment to innovation and design, successfully delivering four hyper-realistic CGI images that showcase their exceptional vehicles in a festive, custom-designed environment. Each visual captures the perfect blend of technology and holiday magic, inviting connection and celebration. The seamless collaboration between Innocean and Automotive Fantasy ensured outstanding results, combining unmatched realism, efficiency, and a bold creative vision that brought KIA’s models to life.
