Nissan Mexico 60th Anniversary
Nissan, an iconic brand in Mexico's automotive landscape, celebrates its 60-year history in the country, renowned for its innovation and robustness. To commemorate this milestone, the advertising agency TBWA, through its Mexican branch TERAN TBWA, led a special project, inviting the production company Revolver to collaborate.
60 Years of Nissan in Mexico: A Legacy in CGI
Recognizing our expertise in CGI, Revolver proposed us to create the commemorative images. We developed three unique graphics that depict Nissan's evolution, from its vintage models to the current ones, set in iconic scenarios like the forest, desert, and city. We modeled the vintage cars from scratch, based on archival photographs found online, which allowed us to recreate each detail with great precision.
Using CGI not only allowed us to overcome the challenges of obtaining vintage vehicles but also gave us complete freedom and control over the images. The renders were created in high resolution, providing ample space on the sides, top, and bottom, to adjust the formats as needed.
